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Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market

North American Consumer Technographics

July 21, 2008


  • By Paul Jackson
  • with Charles S. Golvin,
  • Dan Wilkos,
  • Remy Fiorentino

Why Read This Report

For many years, gaming has been more than just a youth pursuit; PC gaming in particular has shown a capacity to engage and entertain all age groups, even if revenues don't necessarily follow this interest. However, Gen Y consumers show by far the greatest dedication to the video gaming cause: They have multiple platforms, spend more time playing, and show more "hardcore" gamer behavior. Furthermore, Gen Y gamers are putting Social Computing tools to good use — leading to a more social, outgoing community of creative players.

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Table of Contents

  • Gaming Appeals To All But Is Native To Gen Y
  • Gen Y Hardcore Gamers Also Watch TV
  • Supplemental Material