Save or Share this Report

For B2C Marketing Professionals

Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y

North American Consumer Technographics

July 21, 2008


Why Read This Report

Traditional telephone companies face a daunting reality: Many consumers — especially Gen X and Gen Y — are forgoing traditional telephone landlines in favor of other voice technologies. For younger consumers, monthly spending on mobile service is nearly twice that of the home landline service, and only half of Gen Y consumers use a telco-provided landline, compared with 80% of Seniors. At the same time, consumers across the generations continue to shift their ARPU-boosting long-distance calls from telcos' copper networks to mobile operators' wireless services.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).


Table of Contents

  • Younger Consumers Abandon POTS For Mobile
  • Gen Y Votes With Its Wallet For Mobile
  • Supplemental Material