Data Overview Report

Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y

North American Consumer Technographics

July 21st, 2008
SC
Sally Cohen
With contributors:
Michelle de Lussanet , Remy Fiorentino , Dan Wilkos

Summary

Traditional telephone companies face a daunting reality: Many consumers — especially Gen X and Gen Y — are forgoing traditional telephone landlines in favor of other voice technologies. For younger consumers, monthly spending on mobile service is nearly twice that of the home landline service, and only half of Gen Y consumers use a telco-provided landline, compared with 80% of Seniors. At the same time, consumers across the generations continue to shift their ARPU-boosting long-distance calls from telcos' copper networks to mobile operators' wireless services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.