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For eBusiness & Channel Strategy Professionals

Measuring Up: Benchmarking Your B2B eCommerce Performance

Benchmarks: The B2B eCommerce Playbook

February 19, 2016

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This is the Benchmarks report in The B2B eCommerce Playbook For 2017.

Why Read This Report

In the age of the customer, it is critical that B2B companies know where they're performing well with their customers and where they're falling short. As such, Forrester partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and benchmark B2B seller performance. The survey focused on B2B budget/spending plans, customer experience comparisons with business-to-consumer (B2C) retailers, feature/function/site component priorities, site measurement/metrics, and mobile and tablet plans. This document is an update to a report published in December 2014 and includes new insights, data, examples, and charts.

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Table of Contents

  • B2B eCommerce Is In The Early Stages But Maturing Rapidly
  • What It Means

  • Early Success Has Been Encouraging, But Critical Work Lies Ahead
  • Supplemental Material

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