Save or Share this Report

For eBusiness & Channel Strategy Professionals

Benchmarking B2B eCommerce Technology Investment And Initiatives

March 6, 2014

Primary author headshot


  • By Andy Hoar
  • with Zia Daniell Wigder,
  • Douglas Roberge

Why Read This Report

Forrester partnered with Internet Retailer magazine to survey B2B eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The survey developed detailed insights related to B2B budget and spending plans; customer experience comparisons with B2C; feature, function, and site component priorities; site measurement and metrics; and mobile and tablet plans. This report focuses on technology investment benchmarks and discusses why B2B eCommerce professionals are ramping up their spending in the space.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • B2B Companies Are Making Significant Investments In Technology

  • Next-Generation Technology Is Critical To Delivering B2B eCommerce
  • Supplemental Material
  • Related Research Documents

Recommended Research