Why Read This Report
Co-creation is a key pillar of corporate open innovation initiatives. In Q1 2011, Forrester surveyed 212 product strategy professionals about whether and how social media assets within their companies are being used for social co-creation. The results indicate that for many, social co-creation remains a goal, not a practice. Twitter and Facebook are the low-hanging fruit when it comes to social co-creation, but fewer than 20% of product strategy professionals are leveraging those tools for co-creation. To provide insight into how some product strategists are using social media assets to influence product development, we profile three survey respondents to illustrate the state of affairs today, as well as the opportunities for the future. This report is an update to "Benchmarking Social Co-Creation Maturity," originally published in March 2011 and provides benchmarking data for product strategists interested in comparing their own efforts on co-creation with those of other product strategists.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($499 USD).
Purchase