Trend Report

The Co-Creation Maturity Benchmark

Doug Williams
 and  two contributors
Jun 22, 2012

Summary

Co-creation is a key pillar of corporate open innovation initiatives. In Q1 2011, Forrester surveyed 212 product strategy professionals about whether and how social media assets within their companies are being used for social co-creation. The results indicate that for many, social co-creation remains a goal, not a practice. Twitter and Facebook are the low-hanging fruit when it comes to social co-creation, but fewer than 20% of product strategy professionals are leveraging those tools for co-creation. To provide insight into how some product strategists are using social media assets to influence product development, we profile three survey respondents to illustrate the state of affairs today, as well as the opportunities for the future. This report is an update to "Benchmarking Social Co-Creation Maturity," originally published in March 2011 and provides benchmarking data for product strategists interested in comparing their own efforts on co-creation with those of other product strategists.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).