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For B2C Marketing Professionals

Benchmarking Social Marketing Efforts In Asia Pacific In 2015

Marketers Must Accelerate Adoption Of Mobile Messaging Apps

January 28, 2016

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Why Read This Report

B2C marketers in Australia, India, Indonesia, and Singapore are fast adopting social platforms to engage with customers. Forrester's first Asia Pacific Social Marketing Benchmark examines key indicators that marketers should track to help optimize their social marketing strategies, including understanding the usage of and satisfaction with key social networks such as Facebook, LinkedIn, Twitter, and WeChat.

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Table of Contents

  • AP Marketers Embrace Social, But Few Are Satisfied With Their Tactics
  • Social Tactics And Platforms In Asia Pacific Fall Into Four Groups
  • Social Marketers In Asia Pacific Face Four Key Challenges
  • Recommendations

  • Achieve Social Marketing Success With The POST Methodology
  • Supplemental Material