Trends Report

Benchmarking Social Marketing Efforts In China In 2015

WeChat Earns The Top Spot In Both Adoption And Marketer Satisfaction As LinkedIn Enters The Chinese Market

January 21st, 2016
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Luca Paderni , Michael Barnes , Flora Zhang , Bill Nagel

Summary

B2C marketers in China continue to invest in social marketing even though most don't know how their company's efforts stack up against the competition. Two years ago, we published a report benchmarking social marketing efforts in China; since then, consumer behaviors and the social media landscape have evolved significantly. B2C marketers can use this report to optimize their social marketing strategies by examining how their peers use key social platforms like WeChat and how satisfied they are with those platforms and key social tactics such as sponsoring social ads.

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