Trends Report

Benchmarking Your Collaboration Strategy

November 24th, 2009
Rob Koplowitz, null
Rob Koplowitz
With contributors:
Matthew Brown , Sara Burnes

Summary

A companywide collaboration strategy was once a nice-to-have. No more. Even in the current economic climate, 37% of organizations surveyed in Forrester's Q4 2008 enterprise and SMB software survey consider implementing a collaboration strategy important in 2009. Two broad trends are driving this: 1) There's a critical need to drive information worker efficiency and to manage the unstructured content artifacts they produce; and 2) while the value of improved collaboration is clear, the path to success has become more complex. Navigating the organizational and technical challenges that can inhibit success requires a structured approach. To that end, Forrester has developed a tool-based methodology to add a structured input to the development of an enterprise collaboration strategy.

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