Trends Report

Benchmarks And Best Practices For European Online In-Stream Video Advertising

The 2009 European Online Video Advertising WebTrack

January 8th, 2010
Nate Elliott, null
Nate Elliott
With contributors:
Kim Le Quoc , Emily Bowen , Michael Greene

Summary

Nearly half of European Internet users watch online video — and publishers have responded by supplying video content and supporting it with in-stream advertising. But while European marketers have more in-stream advertising opportunities than ever before, the quality of those opportunities varies widely. To gauge the value of in-stream ad inventory, interactive marketers must consider not just content quality but also a site's level of ad clutter and marketer opportunities for companion ads and sponsorships.

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