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Benchmarks And Best Practices For European Online In-Stream Video Advertising

The 2009 European Online Video Advertising WebTrack

January 8, 2010

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Authors

  • By Nate Elliott
  • with Michael Greene,
  • Kim Le Quoc,
  • Emily Bowen

Why Read This Report

Nearly half of European Internet users watch online video — and publishers have responded by supplying video content and supporting it with in-stream advertising. But while European marketers have more in-stream advertising opportunities than ever before, the quality of those opportunities varies widely. To gauge the value of in-stream ad inventory, interactive marketers must consider not just content quality but also a site's level of ad clutter and marketer opportunities for companion ads and sponsorships.

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