Benchmarks And Best Practices For European Online In-Stream Video Advertising
The 2009 European Online Video Advertising WebTrack
January 8, 2010
Why Read This Report
Nearly half of European Internet users watch online video — and publishers have responded by supplying video content and supporting it with in-stream advertising. But while European marketers have more in-stream advertising opportunities than ever before, the quality of those opportunities varies widely. To gauge the value of in-stream ad inventory, interactive marketers must consider not just content quality but also a site's level of ad clutter and marketer opportunities for companion ads and sponsorships.
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