Best Practice Report

Best Practices For Building Beacon-Enabled Apps

Beacons Add The Power Of Proximity To Modern Applications

February 13th, 2015
Rowan Curran, Senior Analyst
Rowan Curran Senior Analyst
Jeffrey Hammond, null
Jeffrey Hammond
With contributors:
Christopher Mines , Adam Silverman , Julie Ask , Dominique Whittaker

Summary

As the mobile mind shift swings into high gear, developers must reimagine how they design apps to interact with the physical world. Wireless sensors linked to Internet of Things (IoT) systems will blend the physical and digital world into a series of mobile app integrated micro-moments. Bluetooth-enabled beacons are a case in point. They enable developers to detect customer proximity to physical locations and other Bluetooth-enabled devices. Application development and delivery (AD&D) teams are testing whether and how beacons can enrich customer journeys across a variety of scenarios and industries, including retail, healthcare, media, entertainment, and leisure. Beacons sound like a great concept, but how to separate the reality from the hype? This report details our findings from research with more than two dozen development shops, beacon manufacturers, and service providers, synthesizing their perspectives on the early realities of beacon development and deployment.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.