Best Practices For Building Beacon-Enabled Apps
Beacons Add The Power Of Proximity To Modern Applications
February 13, 2015
Why Read This Report
As the mobile mind shift swings into high gear, developers must reimagine how they design apps to interact with the physical world. Wireless sensors linked to Internet of Things (IoT) systems will blend the physical and digital world into a series of mobile app integrated micro-moments. Bluetooth-enabled beacons are a case in point. They enable developers to detect customer proximity to physical locations and other Bluetooth-enabled devices. Application development and delivery (AD&D) teams are testing whether and how beacons can enrich customer journeys across a variety of scenarios and industries, including retail, healthcare, media, entertainment, and leisure. Beacons sound like a great concept, but how to separate the reality from the hype? This report details our findings from research with more than two dozen development shops, beacon manufacturers, and service providers, synthesizing their perspectives on the early realities of beacon development and deployment.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Mobile Apps' Next Frontier: The Physical World
- Three Steps To Get Started With Developing Beacon-Enabled Apps
- Add Beacons To Your App Portfolio, But Plan Deployment Challenges
- Supplemental Material
- Related Research Documents
Native, Web, And Cross-Platform Mobile Apps All Have Their Place
February 24, 2016 | John M. Wargo
Brief: How Facebook Will Change The Digital Development Landscape
January 14, 2016 | Michael Facemire
Understanding The Australian Mobile Customer, Part 6
October 3, 2014 | Tim Sheedy