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For Application Development & Delivery Professionals

Best Practices For Building Beacon-Enabled Apps

Beacons Add The Power Of Proximity To Modern Applications

February 13, 2015

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Why Read This Report

As the mobile mind shift swings into high gear, developers must reimagine how they design apps to interact with the physical world. Wireless sensors linked to Internet of Things (IoT) systems will blend the physical and digital world into a series of mobile app integrated micro-moments. Bluetooth-enabled beacons are a case in point. They enable developers to detect customer proximity to physical locations and other Bluetooth-enabled devices. Application development and delivery (AD&D) teams are testing whether and how beacons can enrich customer journeys across a variety of scenarios and industries, including retail, healthcare, media, entertainment, and leisure. Beacons sound like a great concept, but how to separate the reality from the hype? This report details our findings from research with more than two dozen development shops, beacon manufacturers, and service providers, synthesizing their perspectives on the early realities of beacon development and deployment.

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Table of Contents

  • Mobile Apps' Next Frontier: The Physical World
  • Three Steps To Get Started With Developing Beacon-Enabled Apps
  • RECOMMENDATIONS

  • Add Beacons To Your App Portfolio, But Plan Deployment Challenges
  • Supplemental Material
  • Related Research Documents

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