Best Practices In Indian Mobile Payment Apps

January 21st, 2021

Arnav Gupta

With contributors:

Ashutosh Sharma , Sukriti Dangi , Bill Nagel

Summary

In 2019, Forrester conducted a Forrester Wave™ evaluation of Indian payment apps, assessing the functionality and user experience (UX) of the top Indian payment app providers. However, these apps are evolving rapidly, and COVID-19 pushed the pace even further — making it difficult for digital payments executives to keep pace. This report takes a fresh look at Indian payment apps to find new best practices that will help digital leaders stay on top of emerging trends.

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