Trends Report

Best Practices In Organizing For eBusiness

Centralized Teams Lead As Best Practices

August 6th, 2009
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributor:
Kate van Geldern

Summary

In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their companies. eBusiness leaders, under pressure to perform, look to optimize their organizations for success. Through our periodic surveys and years' worth of conversations with eBusiness and channel strategy professionals, we've compiled dozens of eBusiness organizational charts. We've used this information to identify the pros and cons of centralized and decentralized organizations, along with five examples of organizations that have made their structure work best for them.

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