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For Application Development & Delivery Professionals

Beyond Innovation: Adding Adoption To Your Business Objectives

Unchecked Innovation And Competition Can Leave Your Customers Behind

July 25, 2008

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  • By Tom Grant, Ph.D.
  • with Emily Van Metre,
  • Eric G. Brown,
  • Christina Lee

Why Read This Report

Vendor strategists compete in an industry of constant change and innovation, and they have to build and sell new features and capabilities to an increasingly business-minded buyer. The dynamics of the tech sector leads vendors to focus too much on the speed of innovation without giving enough thought to the rate of user adoption. Strategists who focus every part of the company on adoption, not just sales, will have a powerful competitive advantage.

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