Bigger B2B Marketing Budgets Come With Great Expectations
Use The Forrester Marketing Flywheel To Assess Budget Allocation
March 22, 2011
Why Read This Report
After several years of making cuts, B2B marketing leaders have larger budgets in 2011, but they come with a catch: more scrutiny and greater expectations for results. Budgeting is no longer an annual event; it is an ongoing opportunity for marketing leaders to shift investment to the highest-performing activities. Marketing leaders should look at their budget allocation as a flywheel that when properly balanced can energize and smooth the execution of the sales and product/service portfolio teams.
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Tools And Templates
Best Practice Assessments
- Pharma And Services Firms Spend More On Technology For Community Marketing
Table of Contents
- B2B Marketers Are In Growth Mode
- Use The Marketing Flywheel To Assess Budget Allocation
WHAT IT MEANS
- Budget Shifts Will Drive A B2B Marketing Makeover
HOW FORRESTER CAN HELP
- Use The Marketing Flywheel For Budget Planning And Tuning
- Supplemental Material
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