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For Customer Experience Professionals

Boost Research Speed, Scale, And Experimentation For Breakaway CX

Advanced Level: Research Practices For CX Transformation

October 30, 2018

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This report is part of "Act: Advanced Level" in The CX Transformation Playbook.

Why Read This Report

Getting customer research right is essential to CX transformation — it means performing specific activities required for understanding your customers in depth and communicating that understanding to employees and partners. This report is for CX transformation leaders whose organizations perform these activities with discipline and are therefore ready to innovate in how they perform them. It explains how to achieve this advanced level of maturity in the research competency. Forrester refreshes this report regularly based on new research.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Conduct Research At Speed And Scale For Innovative CX
  • Recommendations

  • Jump-Start Innovation By Scaling Research
  • Related Research Documents

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