Trends Report

Brands’ Success Relies On Retail Partner Relationships

Brands Must Evolve From Suppliers To Partners

December 29th, 2023
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , Sucharita Kodali , Emily Pfeiffer , Chuck Gahun , Victoria Manes , Demi Starks

Summary

For many brands, a significant proportion of overall revenue comes via wholesale retail partners. To truly be masters of their own destiny, digital business executives at brand manufacturers must work to shift the dynamic of their retail partner relationships from passive supplier-based relationships to active joint business partnerships. This report explains how.

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