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For B2B Marketing Professionals

Break Through The Hype Of Social Selling

How To Successfully Enable Your Sales Teams To Utilize Their Social Networks

July 28, 2015

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Why Read This Report

Despite the promises of social selling's profound impact on sales processes, sales and marketing professionals tell us that they don't know how to get started with a formal program that will deliver worthy results. It's time for B2B marketers to help their sales teams break through the hype by taking a mindful approach to social selling. Marketers need to team with their sales counterparts to implement a balanced program that will provide the sales organization with realistic guardrails and quality content, while allowing them the flexibility to engage on social channels in a way that is most relevant to their professional networks. This report discusses the key elements of a successful social selling program and best practices from B2B marketers who have implemented them.

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Table of Contents

  • The Promise Of Social Selling Can Lead Marketers Down A Rocky Path
  • Enablement — Not A Mandate — Is The Key To Success
  • Assess Your Social Marketing Maturity Before You Proceed
  • Supplemental Material