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For B2B Marketing Professionals

Break Through The Hype Of Social Selling

How To Successfully Enable Your Sales Teams To Utilize Their Social Networks

July 28, 2015

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  • By Peter O'Neill
  • with Kim Celestre,
  • Matthew Camuso,
  • Matthew Izzi

Why Read This Report

Despite the promises of social selling's profound impact on sales processes, sales and marketing professionals tell us that they don't know how to get started with a formal program that will deliver worthy results. It's time for B2B marketers to help their sales teams break through the hype by taking a mindful approach to social selling. Marketers need to team with their sales counterparts to implement a balanced program that will provide the sales organization with realistic guardrails and quality content, while allowing them the flexibility to engage on social channels in a way that is most relevant to their professional networks. This report discusses the key elements of a successful social selling program and best practices from B2B marketers who have implemented them.

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Table of Contents

  • The Promise Of Social Selling Can Lead Marketers Down A Rocky Path
  • Enablement — Not A Mandate — Is The Key To Success
  • Assess Your Social Marketing Maturity Before You Proceed
  • Supplemental Material