Trends Report

Breakout Vendors: Sales Content Management

May 10th, 2016
JB
John Bruno
With contributors:
Stephen Powers , Meredith Cain , Peter Harrison

Summary

As B2B buyers have become more knowledgeable about the products they evaluate, they have higher expectations of the salespeople they interact with. Delivering the right content and messaging has become a major pain point for reps. Modern tools enable reps to deliver more engaging and relevant information to their customers. This report introduces application development and delivery (AD&D) leaders supporting sales to four breakout vendors driving innovation around content creation, engagement, and analytics in sales content management (SCM).

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