How To Adapt Your Marketing Strategy For Consumer Energy

Empowered consumers look like an unstoppable force: They latch onto new experiences faster than innovators can generate them. CMOs know the pain of failing to win their attention, lead them to action, and lock in retention, despite their best marketing efforts. The causes of this failure seem indiscernible, but Forrester’s Consumer Energy Index tracks the underlying emotional forces that compel consumers toward or away from a brand experience. Learn why consumer energy is a critical input to your understanding of the human picture and how to master it to draw in your customers.