Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Bridge The Seams In Mobile Banking Experiences

Digital Feature Fix: Reduce Friction And Improve Cross-Channel UX

October 4, 2019


Why Read This Brief

Banks continue to expand their mobile experiences to include new features and content aimed at letting customers manage their finances from a mobile device. But with these additions, banks often create seams that impede or confuse customers trying to complete their goals. This brief explains why and how to bridge these seams and shows good practices from leading banks so that digital banking and experience design teams can more effectively win, serve, and retain customers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Recommended Research