Bridging The Cross-Device Chasm

How Marketers Can Bridge The Cross-Device Gap To Better Win, Serve, And Retain Customers
November 23rd, 2015
Luca Paderni
Jennifer Wise
Wei-ming Egelman
and Laura Glazer


Today's B2C marketers' challenge is to reach always-addressable customers across multiple screens effectively. While a multitude of tools present cross-device targeting and measurement as table stakes and most vendors claim to be able to bridge the cross-

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