Trends Report

Brief: Banking Platforms Need To Become Customer Centric

Systems Of Engagement Need To Build On Seamless Banking Processing

June 20th, 2014
Jost Hoppermann, null
Jost Hoppermann
With contributors:
Ellen Carney , Holger Kisker, Ph.D. , Dominique Whittaker

Summary

Banks need to provide a consistent and enjoyable customer experience along the whole customer engagement life cycle. To ensure process and data consistency, banks must embed a banking system of engagement into a new, customer-centric banking platform. This report highlights the challenges and examples of isolated channel solutions and helps application development & delivery (AD&D) pros design a future-proof banking architecture to win, serve, and retain customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.