Trends Report

Brief: Best Practices In Deploying A Customer Engagement Network In Retail

February 2nd, 2016
Andre Kindness, Principal Analyst
Andre Kindness Principal Analyst
With contributors:
Glenn O'Donnell , Andrew Hewitt , Adam Silverman

Summary

In the "Have You Built A Customer Engagement Network In Retail?" Forrester report, we outlined 17 retail initiatives forcing infrastructure and operations (I&O) professionals to design, deploy, and manage store networks in very different ways. After gathering data from many sources, this report relays strategies and tactics for I&O pros to ignite innovation, transform operations, optimize internal and external resources, and align technology options to the retail network. All carry equal weight in creating a network to support the digital store.

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