Save or Share this Report

For B2B Marketing Professionals

Brief: Boosting Channel Partner Engagement

Partner Engagement Begets Partner Experience, Which Begets Partner Productivity

January 5, 2015

Primary author headshot

Authors

  • By Tim Harmon
  • with Peter O'Neill,
  • Jacob Milender

Why Read This Brief

Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and productivity. Yet channel partner engagement is flagging. For example, partner portal utilization in the tech industry hovers abysmally in the low teens. This report for eBusiness & channel strategy professionals identifies inhibitors to partners' use of partner portals and key actions to boost partner engagement.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Table of Contents

  • Channel Partner Engagement Correlates To Loyalty And Productivity
  • Partner Portal Utilization Is The KPI Of Partner Engagement
  • Other Signs Of Partner Engagement Are Also Telling
  • Engaged Partners Are More Productive
  • RECOMMENDATIONS

  • Apply Partner Experience Thinking To Your Partner Portal And Beyond
  • Supplemental Material
  • Related Research Documents