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For CIOs

Brief: Brexit Makes Customer-Focused Innovation Imperative

While Uncertainty Continues, Focusing On Innovation Is Your Best Chance Of Success

October 18, 2016


Why Read This Brief

Now that a timeline has been set for Brexit, every business operating in the UK is sure to face market uncertainty and volatility for at least the next three years. In our conversations with CIOs and chief technology officers (CTOs) since the Brexit vote, Forrester has maintained its view that only if companies retain a focus on customers will they ensure growth and innovation, especially in times of uncertainty. This report summarizes our recent discussions and outlines how companies can best drive innovation in the wake of Brexit.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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