Trends Report

Frugal Innovation Supports Customer-Obsessed Innovation

Boost Your Innovation Capabilities And Reach New Customers With Low-Cost Innovation

August 25th, 2016
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
Pascal Matzke , Bobby Cameron , Carmen Margarit-Stoica , Ian McPherson

Summary

The age of the customer demands that businesses drive innovation at ever faster speeds and with limited budgets. Frugal innovation is based on the tenet of “doing more, and better, with less,” which is in contrast with the widespread practice of increasing the R&D budget. This report helps CIOs and their business partners provide the necessary technology infrastructure for frugal innovation, empowering their organizations to reach new customers with lower purchasing power, establish lower-cost innovation methods, and become more involved in the maker and coinnovation movement.

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