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For Customer Experience Professionals

Brief: Design In The Age Of The Customer

Why Design Skills Matter Now More Than Ever

March 14, 2014

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Authors

  • By Tony Costa
  • with John Dalton,
  • Corey Stearns

Why Read This Report

Once viewed as an afterthought, design is now top of mind for companies ranging from Internet giants Facebook and Google to startups Airbnb and Box. As Agile and Lean methods replace requirements documents and waterfall development processes, companies that wish to thrive must grow or acquire the capabilities of designers and design researchers to bring them in line with other disciplines. This report examines the growing need for designers in companies and the essential skills they bring.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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