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Brief: Facebook (Still) Dominates Teens' Social Usage

Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

December 1, 2015

Authors

  • By Gina Fleming,
  • Nate Elliott
  • with Luca S. Paderni,
  • Wei-ming Egelman,
  • Laura Glazer

Why Read This Brief

Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean they've stopped using it. This brief presents Forrester's data on teens' adoption — including the fact that Facebook generates greater intensity of usage from young people than any other social site — and guides marketers to the right teen Facebook marketing strategies.

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