Trends Report

Brief: Five Core Technology Enhancements For Healthcare Marketplaces

eBusiness Pros Must Choose Flexible And Modular Technology To Compete In An Increasingly Complex Landscape

August 21st, 2015
Peter Mueller, null
Peter Mueller
Alex Cullen, null
Alex Cullen
With contributors:
Diana Gold , Rachel Birrell

Summary

eBusiness pros face an array of new health insurance marketplace technology solutions. Most carriers are enhancing their marketplace platforms and systems, and many vendors are addressing the growing demand for better product choice, eCommerce journeys, and enrollment solutions. Winning healthcare firms will be those that can create delightful consumer experiences and master back-end administration via accurate, cloud-based, interoperable, and scalable technologies. This brief, part of a series on online health insurance sales channels/marketplaces, guides digital pros tasked with enhancing their capabilities in this rapidly evolving landscape.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.