Trends Report

Brief: Gauging Channel Partner Loyalty

Introducing The Forrester Partner Loyalty Index Tool

January 5th, 2015
Tim Harmon, null
Tim Harmon
With contributors:
Peter O'Neill , Jacob Milender

Summary

Competition for productive channel partners is acute in the tech industry and other business-to-business (B2B) verticals — so knowing your partners' loyalty is imperative. But loyalty is difficult to quantify. Thus, determining how to gauge channel partner loyalty flummoxes many eBusiness and channel strategy pros. To address this, Forrester has developed the Partner Loyalty Index (PLI), a tool you can use to gauge your partners' loyalty.

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