Trends Report

Brief: Go Beyond Crash Analytics To Drive Your Mobile Application Success

August 21st, 2015
Pamela Heiligenthal, null
Pamela Heiligenthal
With contributors:
Elizabeth Cullen , Alex Cullen , Diane Lynch

Summary

Mobile enablement is a key enabler for digitalizing your business. And as mobile applications become an important channel to your digital business success, you can't release an app into the wild and keep your fingers crossed that it lives up to your performance expectations. Yet many companies spend millions of dollars on an app with little consideration about how they will monitor its success after deployment. Projects need to go beyond crash analytics to ensure the success of their mobile strategies. This report addresses why companies need a mobile application performance management (mAPM) tool to monitor mobile applications and gives recommendations on how enterprise architecture (EA) professionals should drive the necessary intelligence for successful digital business initiatives.

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