Trends Report

Brief: Going Digital? Then Goodbye Suburban Sheetrock, And Hello Urban Exposed Brick

Services Firms' New Digital Studios, IoT Labs, And Insights Centers Provide CIOs With New Ways To Engage The Business On Digital

July 30th, 2015
John McCarthy, null
John McCarthy
With contributors:
Pascal Matzke , Ted Schadler , Amanda LeClair , Karen Traikovich

Summary

CIOs need assistance with taking their businesses digital. Business consultants and technology services firms may have a new way to help. They are building out urban digital design studios, insights centers, and Internet of Things (IoT) labs that bring technology, business, and marketing managers together to design the experience — and match the ethos of the digital and interactive agencies. Forrester believes that these new workspaces with the skills they contain and their way of operating will become the new services go-to-market approach. They also are a key vehicle for CIOs to more closely engage with their business and marketing peers — and change the technology culture as part of the business technology (BT) transformation.

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