Trends Report

Brief: High-Performance Digital Marketing Programs Deliver Clear Business Outcomes

Key Takeaways From Forrester's Digital Marketing Awards China

February 27th, 2016
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Luca Paderni , Flora Zhang , Bill Nagel

Summary

In December 2015, Forrester introduced the Digital Marketing Awards China in partnership with the China chapter of the CMO Club. The goal: Inspire Chinese marketers by highlighting innovative approaches to and best practices for digital marketing. The three B2C marketing winners weren't just creative and engaging; they also delivered significant business outcomes for their brands. B2C marketers should read this brief to discover what best practices successful firms apply in their top-performing digital marketing programs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.