Brief: How B2B Marketers Optimize LinkedIn

August 12th, 2015

Peter O'Neill

With contributors:

Kim Celestre , Jacob Milender , Matthew Camuso , Peter Harrison

Summary

With over 380 million users and growing at two new members per second, LinkedIn continues to rapidly evolve into a desired marketing platform for B2B businesses. And, increasingly, B2B marketers are learning that LinkedIn is highly effective for reaching prospective buyers through its organic and paid marketing solutions — as long as they post content that is relevant to their audiences. In this brief, we discuss how top global B2B brands use LinkedIn and why every B2B marketer must include LinkedIn in his or her marketing mix.

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