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For Application Development & Delivery Professionals

Brief: How Financial Services Firms Use Video To Transform Customer Experiences

Online Video And Chat Prove Increasingly Important

May 7, 2015

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Why Read This Brief

In the age of the customer, trust and transparency are critical for banks, investment management firms, and insurance providers. With the growth of online and mobile banking, online video and video chat are increasingly important tools for banks to convey trust and transparency through digital experiences. This report looks at the adoption and effectiveness of video chat, video kiosk, and online video technologies applied in financial services, and how application development and delivery (AD&D) professionals should support these initiatives.

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Table of Contents

  • Video Helps With Trust And Transparency In Financial Services
  • But The ROI Of Video For Customer Engagement Is Unproven
  • RECOMMENDATIONS

  • Consider Four Areas To Support Your Firm's Video Strategy
  • Supplemental Material
  • Related Research Documents

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