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For B2C Marketing Professionals

Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

Forrester's 2015 B2C Social Network Marketing Benchmark

August 25, 2015

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  • By Nate Elliott
  • with Luca S. Paderni,
  • Collin Colburn,
  • Erna Alfred Liousas,
  • Wei-ming Egelman,
  • Laura Glazer

Why Read This Brief

Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+, LinkedIn, and Instagram. This report details what percentage of marketers use each social site, how often they post, how many fans and followers they've collected, and what percentage of fans and followers interact with their branded content.

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