Trends Report

Brief: Internet Plus Is China's Spin On Digital Business

Customer Obsession Is Critical To Successfully Leading Digital Transformation In China

July 14th, 2016
Travis Wu, null
Travis Wu
With contributors:
Dane Anderson , Michael Barnes , Nigel Fenwick , Flora Zhang , Bill Nagel

Summary

All CIOs in China know about Internet Plus, but most are unfamiliar with the term "digital business" widely used in Western countries. This report explains why Internet Plus and digital business are essentially different names for the same concept. Chinese CIOs can leverage this insight to better understand global trends and embrace best practices from their global peers to successfully lead their own digital transformation initiatives. CIOs outside of China can use this insight to better understand and learn from innovation happening within this dynamic market.

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