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For Customer Experience Professionals

Brief: Lessons From Speakers At Forrester's CXNYC 2016 Forum For CX Professionals

Leaders Share The Foundations Of Superior Customer Experience

August 16, 2016

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Why Read This Brief

At Forrester's CXNYC 2016 Forum, mainstage presenters shared how they create and maintain customer obsession at their companies. Their firms represent diverse industries from financial services and retailing to ingredient manufacturing. But these customer experience (CX) professionals all build experiences by focusing on the core competencies of customer understanding, design, culture, and measurement. This report reveals specific examples of how CX pros transform experiences by using these competencies to affect change across their entire organizations.

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