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For B2C Marketing Professionals

Brief: Make Native Advertising A Part Of Your Content Marketing Strategy In Asia Pacific

Branded Content Can Provide Brand Lift, But Firms Must Be Transparent About Their Intentions

September 17, 2015

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Authors

  • By Clement Teo
  • with Frederic Giron,
  • Susan Bidel,
  • Flora Zhang,
  • Bill Nagel

Why Read This Brief

Native advertising, or sponsored content, is a form of online media promotion that inserts brand-created messages into the editorial product. It's new to most of the Asiat Pacific region, but it could provide B2C marketing professionals with an additional avenue to achieve greater engagement and preference from their customers by working with media publishers, especially those with a presence on consumers' mobile screens. This brief shows B2C marketers how they can work with partners in native advertising to deliver valuable branded content.

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