Skip to main content

Save or Share this Report

For CIOs

Brief: Malaysian Banks Brace Themselves For Digital

CIOs Need To Step Up As Key Enablers Of Banks' Digital Transformation Initiatives

January 9, 2015

Primary author headshot

Authors

Why Read This Brief

As Malaysian consumers become increasingly empowered with smartphones and other mobile devices, financial services firms are eager to launch new technology-led initiatives to better understand and engage them. While Forrester believes that investing in new technology platforms and applications is an important ingredient in improving the customer experience, it's not the only one. In fact, without the proper strategic framework, these initiatives will likely fall short of their stakeholders' original expectations. As a key source of technology-led innovation, CIOs have a clear role to play as a partner to the business to help banks more effectively win, serve, and retain their customers. This brief, based on interviews with Malaysia's largest banks, highlights key digital initiatives and provides recommendations to banking CIOs in Malaysia as they develop their business technology agenda.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).

Purchase

Recommended Research