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For B2B Marketing Professionals

Brief: Marketo Goes Private

To Create A New Marketing Automation Platform Or To Take A Break From Wall Street?

June 6, 2016

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Why Read This Brief

On May 31, 2016, Marketo announced that it had entered into a definitive agreement to be acquired by Vista Equity Partners (Vista) for $1.79 billion in a stock for cash deal. In this brief, we provide our analysis of what the acquisition means for Marketo, its customers, its competitors, and the marketing technology landscape.

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