Skip to main content

Save or Share this Report

For B2B Marketing Professionals

Brief: Marketo Goes Private

To Create A New Marketing Automation Platform Or To Take A Break From Wall Street?

June 6, 2016

Primary author headshot

Authors

Why Read This Brief

On May 31, 2016, Marketo announced that it had entered into a definitive agreement to be acquired by Vista Equity Partners (Vista) for $1.79 billion in a stock for cash deal. In this brief, we provide our analysis of what the acquisition means for Marketo, its customers, its competitors, and the marketing technology landscape.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).

Purchase

Recommended Research