Trends Report

Brief: Mind The App!

Five Recommendations To Get Data Privacy Right When Collecting Customer Data Via Mobile Apps

July 10th, 2015
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
With contributors:
Stephanie Balaouras , Laura Koetzle , Josh Blackborow , Peggy Dostie

Summary

The mobile mind shift puts companies into customers' pockets, and mobile apps have become the one-stop shop for customer engagement — and done well, mobile apps delight both customers (who get what they need, when they need it) and firms (who get superior customer intelligence). The problem is that hackers and data thieves love mobile apps, too, because mobile apps often collect more data than they need and don't protect it well, making them easy targets. Security and risk (S&R) professionals must balance the growing appetite for mobile apps with the need to make them secure for both businesses and customers. This report provides S&R professionals with five critical recommendations for getting data protection right when collecting customer data via mobile apps.

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