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For Application Development & Delivery Professionals

Brief: Mobile-First Demands More Than Basic Responsive Web Design Techniques

When Mobile Moments Are Different From Desktop Tasks, Adopt A Responsive+ Approach

June 1, 2016


Why Read This Brief

Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments, application development and delivery (AD&D) pros need to give them exactly what they need in their immediate context. So if you can't reach all customers with an app, you will need to deliver an app-like mobile web experience. That means going beyond basic responsive web design (RWD). Browser makers need to make it possible. AD&D pros need to insist on it.

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