Skip to main content

Save or Share this Report

For Infrastructure & Operations Professionals

Brief: Retailers Must Embrace In-Store Technologies To Differentiate

Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience

July 15, 2016

Primary author headshot

Authors

Why Read This Brief

The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth. In-store technologies can help create pleasing experiences to increase shopper engagement and reduce frustration. This brief helps infrastructure and operations (I&O) professionals understand why they need to put in-store technologies into action, which technologies matter, and what best practices to use.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).

Purchase