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For Customer Experience Professionals

Brief: Six Ways To Add Speed And Scale To Customer Insights

May 17, 2016


  • By Tony Costa,
  • Dylan Czarnecki
  • with John Dalton,
  • Deanna Laufer,
  • Kara Hartig

Why Read This Brief

Customer research through surveys and qualitative studies is the most common approach to learn more about customers. However, these efforts can be time-intensive and expensive. This report describes fast and scalable ways for customer experience (CX) professionals to get customers directly involved in shaping business decisions and development efforts.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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