Save or Share this Report

For B2C Marketing Professionals

Brief: Tap Your Consumers' Location For Mobile Marketing Success

Master Location-Based Marketing To Amplify Acquisition And Conversion

August 24, 2016

Why Read This Brief

With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to audience segmentation. Marketers' haphazard understanding of this complex opportunity has hindered their ability to act on location. This report is a primer for B2C marketers seeking to enhance their strategy with location (hint: customers expect that marketers do so).

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Recommended Research