Save or Share this Report

For B2C Marketing Professionals

Brief: The Marketing Technology Meet-Up

Ad And Campaign Management Tools Converge

October 30, 2014

Primary author headshot


Why Read This Brief

This brief explains the consolidation of ad technologies and marketing technologies and provides guidance for how marketing leaders can tap it to their advantage.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).