Trends Report

Brief: The Marketing Technology Meet-Up

Ad And Campaign Management Tools Converge

October 30th, 2014
Cory Munchbach, null
Cory Munchbach
With contributors:
Shar VanBoskirk , Srividya Sridharan , James McCormick , Susan Bidel , Jim Nail , Jennifer Wise , Olivia French

Summary

This brief explains the consolidation of ad technologies and marketing technologies and provides guidance for how marketing leaders can tap it to their advantage.

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