Save or Share this Report

For eBusiness & Channel Strategy Professionals

Brief: The State Of India's Online Retail Market In 2015

Mobile And Marketplaces Are Key Growth Drivers

April 27, 2015

Primary author headshot

Authors

Why Read This Report

The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending will increase at a compound annual growth rate of more than 51% over the next five years as more Indian consumers start purchasing online, especially via mobile devices. The rapid emergence of mobile as a shopping channel makes it critical for eBusiness professionals to devise a mobile channel strategy. This report discusses how mobile is driving the online retail sales in India and how eBusiness teams in India need to prioritize reach to capture a greater share of the country's online retail market.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research