Brief: The Top Five Reasons Why Customer Journey Mapping Efforts Fail

And How CX Pros Can Prevent Them From Happening In The First Place
August 15th, 2016
John Dalton
Gabriella Zoia
Scott Ross
and Kara Hartig


Sixty-three percent of customer experience (CX) professionals rely on journey maps to guide their efforts. But Forrester continues to hear from CX pros who struggle to make journey mapping efforts a success. To help CX pros boost their chances of success,

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