Brief: Track Your Brand Health With Social Data

August 28th, 2015

Allison Smith

With contributors:

Mary Pilecki , Rebecca McAdams , Peter Harrison

Summary

Social listening and brand health tracking have both been valuable enterprise marketing tools for years, but now is the time for the two to come together. Surveys lend structure and allow for directed questions but also take time and require resources devoted to recruiting responses. Social data is immediate and contains plenty of content, but it can be hard to mine for insights. Social data can help customer insights (CI) pros understand brand equity, health, and even value.

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